Thursday, July 21, 2011

Michael Part 4: The Label

(image provided by discogs.com)

United Artists Media was a subsidiary of United Artists, the film studio. It was first organized to release the soundtracks of movies, but quickly made the transition to pop and rock music. In fact, this same year, they released the soundtrack to Exodus, which won an Academy Award for best music.

The label had a lot of money to throw into promoting artists. They took out full page ads in Billboard Magazine to promote the Highwaymen, the same kind of promotion that was common for media related to movies. Although the quality of recording and production may not have been the highest, the level of music marketing put forth by the label was extraordinary.

UAR was eventually the label for Johnny Rivers, Ike & Tina Turner, Whitesnake, and the Electric Light Orchestra, among many others. The last album they ever released was, fittingly, the soundtrack for Karate Kid Part II.

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